A buyer in quantum computing reads different pages, trusts different voices and fears different mistakes than a buyer in boutique hotels. Frontier Industries starts every engagement from that fact. This site is the library we built from it: one detailed guide for each of two hundred industries, setting out how to judge a PR agency against the pressures, regulators, journalists and buying habits of a single field.
Why industry comes first here
Generalist advice fails quietly in specialised markets. A pitch that lands with a consumer lifestyle editor can embarrass the same company in front of a trade journal, because the evidence each audience accepts is different.
Every guide on this site separates those questions. What do journalists in this field need before they will take a meeting? Which claims trigger legal or compliance review? Who signs the retainer, and what do they read at breakfast?
Start with the guide written for your own sector. It names the criteria that matter there, the trade offs between agency types, and the questions that expose a weak fit during the pitch process.
Two hundred guides, one standard
The library runs in a fixed order, category by category, across the industry groups listed below.
Each guide holds to the same discipline: researched from published sources in its own field, written to the same length and structure, and checked against every other page in the library so that no sentence repeats.
The index below lists every category this practice covers, with each guide linked as it is published.
Industry specialisms
The practice publishes and works from one guide per field it serves. The full set, grouped as it appears in the library:
- Technology & Software 29 guides
- Finance & Financial Services 20 guides
- Healthcare & Life Sciences 22 guides
- Real Estate & Construction 19 guides
- Consumer Products & Retail 23 guides
- Food, Beverage & Hospitality 22 guides
- Professional & Business Services 19 guides
- Industrial, Energy & Manufacturing 22 guides
- Education & Training 14 guides
- Entertainment, Media & Sports 10 guides
The person behind the library
Aidan Sowa, CEO and Founder
Frontier Industries is led by Aidan Sowa, who built this practice after years spent buying and studying businesses market by market.
His view is simple: advice is only worth what it knows about your field. That is why this site refuses the generic list of agency tips and writes the longer, narrower guide instead.
When you write to us, you write to a person, not a queue. Aidan reads the first message on every enquiry that arrives through this site.